Wholesale Margin Calculator
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$0.00
Wholesale Price Per Unit
Wholesale Profit Per Unit$0.00
Recommended Retail Price$0.00
Retail Profit Per Unit$0.00
Total Order Revenue$0.00
Total Order Profit$0.00
Margin on Retail0.0%
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How to Use
This wholesale margin calculator makes B2B pricing straightforward. Start by entering your product cost (what you pay the manufacturer). Then set your desired wholesale margin — the profit percentage you want to earn as a wholesaler.
Enter the retail markup your retailers will apply. The default of 100% is keystone pricing, standard in most retail industries. Finally, enter the order quantity to see totals for the full order.
The calculator shows your wholesale price, per-unit profit, recommended retail price, retail profit for your buyers, and the total revenue and profit for the entire order.
Wholesale vs. Retail Pricing
Wholesale Price = Cost / (1 − Desired Margin / 100)
Wholesale Profit = Wholesale Price − Cost
Retail Price = Wholesale Price × (1 + Retail Markup / 100)
Margin on Retail = (Retail Price − Cost) / Retail Price × 100
Frequently Asked Questions
Wholesale margin is the profit percentage a wholesaler earns when selling products to retailers. It is calculated as (Wholesale Price - Cost) / Wholesale Price * 100. A healthy wholesale margin is typically 20-40%, depending on the industry and product type.
Keystone pricing is a retail pricing strategy where the retail price is set at double the wholesale price (a 100% markup). It is a standard practice in many retail industries and is the default retail markup used in this calculator.
Margin (profit margin) is the percentage of the selling price that is profit: (Price - Cost) / Price * 100. Markup is the percentage added to the cost to determine the selling price: (Price - Cost) / Cost * 100.
To set wholesale pricing, start with your product cost, add operating expenses per unit, then add your desired profit margin. Research competitor pricing and industry standards. A common approach is to set wholesale price at 2-3 times your cost.