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Free SaaS Conversion Simulator

Model your entire SaaS conversion funnel — from site visitors to paying customers — and see your projected revenue growth over 12 months. Optimize each stage to maximize your MRR.

Conversion Simulator

12-Month Projection
Monthly Signups0
Monthly Active Trials0
Monthly New Customers0
Monthly Revenue from New$0
Total Active Customers (12mo)0
Projected MRR (12mo)$0
Projected ARR (12mo)$0

How to Use

This SaaS conversion simulator models your customer acquisition funnel from top to bottom. Start by entering your monthly site visitors — the total number of people who visit your website each month.

Then define each stage of your funnel: what percentage of visitors sign up for a free trial, what percentage activate (complete onboarding and experience value), and what percentage convert to paid customers after their trial ends.

Finally, enter your average MRR per customer and monthly churn rate. The simulator projects 12 months of growth, accounting for both new customers and churn. Use this to set realistic growth targets and identify which funnel stage needs the most improvement.

Funnel Stages Explained

  • Visitor to Signup: The percentage of website visitors who start a free trial or create an account. This measures your landing page and value proposition effectiveness.
  • Signup to Activation: The percentage of signups who reach the "aha moment" and experience core value. This measures your onboarding quality.
  • Activation to Paid: The percentage of activated users who become paying customers. This measures your pricing, trial length, and perceived value.
  • Retention (1 - Churn): How many customers stay each month. This measures product-market fit and customer satisfaction.

Conversion Formulas

Signups = Visitors × (Signup Rate / 100)
Activations = Signups × (Activation Rate / 100)
New Customers = Activations × (Trial to Paid / 100)
New Revenue = New Customers × MRR Per Customer
Total Customers (12mo) = Monthly New × ((1 − (1 − churn/100)12) / (churn/100))
Projected MRR = Total Customers × MRR Per Customer
Projected ARR = Projected MRR × 12

Frequently Asked Questions

A typical signup rate (visitor to free trial) ranges from 2% to 10%. Top-performing SaaS landing pages achieve 10-15% signup rates. Industry benchmarks vary: B2B SaaS averages around 5-7%, while B2C SaaS tends to be higher at 8-15%.
A healthy free trial to paid conversion rate is typically 10-20% for self-serve SaaS products. For products with sales-assisted trials, 20-40% is common. If your conversion rate is below 5%, consider improving your onboarding or adjusting your pricing.
Improving activation rate starts with understanding your 'aha moment.' Provide interactive onboarding, in-app guides, email sequences, and templates to help users reach that moment faster. A good activation rate is 50-70% for most SaaS products.
Signup rate measures the percentage of visitors who create an account or start a free trial. Activation rate measures the percentage of those signups who take a key action (like completing setup or using a core feature). Both matter: signups bring people in, but activation determines whether they experience value.